The Behaviour Sprint
Launching a new product, designing a new service, or orchestrating change within an organisation can often feel like a daunting task. It's even more so when behaviour change - the often misunderstood yet crucial component - is at the heart of it all.
Cue in the Behaviour Sprint: your compass to decode, strategise, and navigate through the labyrinth of behaviour for a successful venture.
What is a Behaviour Sprint?
Our Behaviour Sprint is a distillation of insights from behavioural science and design thinking into a four-week intensive process. It takes your team on a journey of behavioural discovery and transformation, translating often ambiguous behavioural concepts into actionable insights and strategies.
The Competitive Edge
The Behaviour Sprint puts you ahead of the game. It provides clear strategic direction grounded in behavioural insights, ensuring your resources are invested wisely, and your team's efforts are well-aligned with influencing the behaviours that matter. This accelerated and structured approach transforms months of complex behavioural analysis into a streamlined, impactful sprint.
The Behaviour Sprint Journey
The Behav. Sprint journey unfolds over four key stages:
1. Frame: We begin by mapping the behavioural landscape, identifying key behavioural targets, and establishing the critical questions that will guide the sprint.
2. Decode: Through our unique Drive system, we delve into the influences and drivers of the targeted behaviours, turning obscurity into clarity.
3. Ideate: Armed with insights from the decoding stage, we brainstorm a slew of potential strategies and interventions, ripe for experimentation.
4. Test: We conduct small-scale pilots to test and validate the proposed strategies, providing us with real-world metrics and invaluable feedback for refinement.
Working with Behav.
We've successfully guided numerous teams across diverse sectors in their Behaviour Change journey. Our approach is not a one-size-fits-all. We adapt and tailor the Behaviour Sprint to meet the unique needs and goals of each client, ensuring that every sprint is a stride towards success.
A Behaviour Sprint with us is not merely a process. It's an adventure in behavioural exploration and transformation. It brings together behavioural science and design, fuelling the success of your product, service, or change programme.
Contact us today and let's embark on the Behaviour Sprint adventure, turning behavioural challenges into successful change.
